Serena & Lily just launched their newest collection and I couldn’t be more in love! I’m sharing a few reasons why I love this new line, a handful of pieces that top my list and a bedroom design incorporating the collection.If you’ve been following me for awhile now, you know I’m involved in the merchandising for all 9 of the Serena & Lily design shops. Side note – when I started, there were 4 and by the end of this year, there will be 10! As the role suggests, one of my jobs is to execute the visual stories in every location. We actually just re-set all of our stores for fall so I had the privilege of bringing all of this new beautiful product to life.
This particular line might be one of my favorites (I say this when every new collection launches). With a strong focus on introducing new collections and expanding on current ones, there is so much to choose from. Plus, there’s a new textile color called Smoke, a shade of grey that falls between pewter and fog and it’s AMAZING. Without hesitation, my favorite category of newness this season are the rugs! One of the consistent, top performing styles is the Mirabelle Rug, which is hand tufted from New Zealand wool. It is absolutely beautiful and for that reason, people love it. The Channing Rug, shown above, is the one I’ve had my heart set on since I first saw it. The color, material and motif is stunning. I’ve rounded up a few more of my favorite pieces below. I hope you enjoy them all as much as I do!
Bedroom Concept Products:
|| Bungalow Bed // Pescadero Chandelier // Channing Rug // Parker X-Benches // Graham Nightstand // Blake Dresser // Blake Mirror // Table Lamp // Woven Baskets (Small) (Large) // Lakewood Throw // Decorative Tray // Leighton Pillow in Smoke // Grasscloth in Oat // Art 1 // Art 2 ||