Hi friends! Sorry for the radio silence. I guess that is life lately. I do have a few exciting updates to share but mainly that we opened our 8th design shop in Chicago! It’s located in Lincoln Park, one of my favorite neighborhoods. It’s such a quaint area with some of the best restaurants and shops.
Opening a Serena & Lily Design Shop is quite an experience! Of course, like any project, there are a lot of moving parts. From ensuring all of the product has arrived, been received & tagged to working out all technical / logistical aspects of the store. Oh & then the fun part – merchandising it! As I’ve said in previous store openings (read my posts about the Atlanta & Summit openings) there is always a specific vision for each store, based on location and clientele. This store is located in an area where many residents have second homes ‘up at the lake’. We made sure that there was definitely a nautical / lake vibe theme throughout the store.
Art plays a huge story in this location. We had two of our favorite artists create special collections. John Bucklin did a series of all of the trout found in the Great Lakes and Theresa Losa painted a canoe series. Another major art moment occurs right when you walk into the store. The staircase leading up to the second floor is very wide / large. Kim, our art curator, did an amazing job filling the space with art, hand-painted oars and one of our mirrors. This might be one of my FAVORITE gallery walls of all time. It was also one of the most ‘instagrammed moments’ during opening weekend!
My favorite room in the entire store is the double depicted twin bed moment on the second floor. I just love the simplicity of the space. Stay tuned, we are busy gearing up for two more store openings! I’m keeping the locations a secret for now so you’ll just have to wait and see.
P.S. Get the look below – all products are linked & some are on sale!
|| Ross Dining Banquette | Downing Table | Goodman Pendant | Tucker Chairs | Round Jute Rug | Addie Pillow | Paloma Embroidered Pillow | Pembroke Umbrella | Shoreline Side Table | Hanging Rattan Chair | Montclair Outdoor Pillow | Bodega Beach Towel | Webster Bed | Hayes Nightstand | Clifton Pendant | Tinsley Lamp | Porto Euro Sham | Maya Standard Sham | Sutter Quilt | La Jolla Basket | Hanging Rattan Bench | Barcelona Pillow | Cove Pillow | Paloma Pillow | Metallic Paloma Pillow | Bike ||