How to create a cohesive instagram feed

October 26, 2015

I wouldn’t say I’m an expert when it comes to instagram but I would love to share a few tips that I hope you find helpful. I love feeds that flow well, have a consistent feel & give you a true sense of who the person / brand is. With that in mind, I try and create my feed based on what I look at from others while applying my own creative touch.

Capturing the Photo

I’m not sure about you, but when I capture a photo for my feed, I may take 20 before finding the right one. I’ve also been known to delete a photo after posting because it just doesn’t ‘flow right’. That being said, it’s important to take time and really love the photo you’re about to publish. When achieving a cohesive feed, capturing a creative shot plays a large role in producing that end result.

Editing with Consistency

Another major part of the creative process is the way you edit your photos. If you edit using vscocam, then try and apply the same filters in that app to all of your photos. This goes back to having consistency while also giving the person an idea of your style / feel. For example, if you edit a few of your photos using a high contrast and brightness, I wouldn’t suggest editing your next photo (s) with a very low contrast and a high fade. Your feed will just look unbalanced. For my feed, I enjoy using a higher brightness & highlights combined with a higher fade, to create a certain look that i apply to all of my photos.

Order / Type of Shots

This is a part of the process that some people overlook but I think it’s just as important as capturing & editing the shot. If you post an outfit post, I wouldn’t recommend posting another outfit shot following that one. If you do, maybe try and mix it up with a close-up detailed shot. I personally think feeds that do it well, mix up their content. For example, maybe the series of 6 shots includes an outfit post, an interior design shot, another outfit shot (close-up), a delicious food shot, another interior design shot and then a beautiful exterior photo. Although there is variety in the photo’s, they all look good next to each other because they relate to the person / brand & they are edited with consistency.


Try and make sure you stay consistent with how you say what you want to say. If you’re writing long, thought provoking captions, try and keep that content flowing through your feed. For example, @jennakutcher not only has a BEAUTIFUL, cohesive feed, she also writes long and engaging captions that express how she feels. She writes these for most of her photo’s and it really allows her readers to connect and get to know her on a personal level.

Again, I don’t claim to be an instagram expert, I just think that when you apply all of these tips, you’re creating a cohesive and aesthetically pleasing feed. I hope you found this helpful & I would love to know some of your own tips.

P.S. If we’re not yet following each other, lets become insta friends >>> @patternme_pretty!



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